Spec — the process
From first call to live website in 7 days.
Three steps, honestly described — what happens, what we need from you, and what “done” looks like at each one. You’ll notice your part is small. That’s the point.
The 20-minute demo call
What happens
We meet on a video call (or phone, your choice) for 20 minutes. You tell us about your business: your trade, your services, your area, what makes you better than the competition.
We show you a concept of what your website could look like — not a slideshow about "our creative process," an actual design direction for your business. You ask anything: pricing, timelines, SEO, what happens if you cancel.
What we need from you
20 minutes and honesty about your business. That's it. No prep, no homework, no paperwork.
What “done” looks like
You know exactly what your site will look like, what it costs, and when it goes live. If it's not a fit, you say no thanks and keep the ideas — no follow-up sequence, no pressure calls.
The 7-day build
What happens
We design and build the complete site: page structure, custom design in your trade's visual language, all the copywriting, your services and service area, photos placed and optimized, contact forms and click-to-call wired up.
Behind the scenes we handle the technical stack: fast hosting, SSL, mobile-first layout, on-page SEO (titles, descriptions, schema markup, speed), analytics, and professional email setup on your domain through Google Workspace.
What we need from you
Your logo if you have one, and photos of your work if you have them. No logo? We'll set your name cleanly in type. No photos? We'll design around it and slot yours in later — send them from your phone whenever.
What “done” looks like
A complete, live-ready website on a preview link — every page written, designed, and working on mobile. Most owners spend under an hour total across the whole week.
The launch call — you go live
What happens
We walk through the finished site together, page by page. You tell us what to tweak — a photo swap, a wording change, a service we missed — and we make the edits on the spot.
Then we point your domain, confirm email is flowing, submit the site to Google and Bing, and take it live. You get a simple rundown of how to send us future edit requests (email us; we handle it).
What we need from you
A thumbs-up. If you already own a domain, have your registrar login handy; if not, we help you register one in your name on the call.
What “done” looks like
Your website is live on your domain, indexed by search engines, receiving email, and tracked in analytics. From here, edits and support are part of your plan — the site keeps up with your business.
Step one starts here
Grab a 20-minute slot.
Pick a time that works between jobs. We'll show you what your website could look like — that's the whole agenda.
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