Your hardest sale isn't against another refinisher — it's against the customer's assumption that the tub has to be replaced. Most homeowners staring at a stained, chipped tub don't know refinishing exists, and the ones who've heard of it wonder if it lasts. Your website has to do two jobs at once: teach the option, then prove it with before-and-afters.
Modern Websites builds refinishing sites around that education-and-proof sequence: a refinish-versus-replace cost comparison that makes the math obvious, a gallery of transformations, and a straight answer on durability and warranty. Live in 7 days, $250 a month — about half of one tub job, every month, for your entire sales operation.