Every customer on our Growth plan gets a new article on their website every week, written for their trade and their service area. We do it because homeowners search questions long before they search for a company, and a site that answers those questions gives Google more reasons to show it and gives the homeowner a reason to trust the company behind it. Weekly is the pace that keeps a site alive without the owner writing a word.
Here's why we picked weekly, what a good article looks like, and what we won't promise you.
Why does a contractor website need new pages at all?
Your service pages answer one question: "Who should I hire?" But most homeowners start earlier than that. They search "what does hail damage look like," "how long does a roof last," or "does insurance cover a roof leak" days before they're ready to call anyone. An article that answers that question well is how they find you first.
Google says plainly what it wants from those pages: content made to help people, written by someone who knows the subject, not pages produced to chase search terms. Its own guide on creating helpful, reliable, people-first content reads like a description of a good contractor article. You know the work. The article just has to show it.
Why every week, and not whenever there's time?
Because "whenever there's time" turns into never. You've probably seen it on competitors' sites: a blog with three posts from a few springs ago and nothing since. To a homeowner, that reads the same as a dusty storefront.
A weekly pace fixes that in two ways. The site always looks alive, with something dated this month. And the pages add up: a year of it is 52 pages, each one answering a real question someone in your area typed into a search bar. No single article is a big deal. The stack is.
It's also a pace that only works when it's someone's job. That's why it lives in the Growth plan instead of on your to-do list.
What does a good contractor article look like?
A good article answers one question for one kind of homeowner in one place, and it sounds like it came from someone who has actually done the work. Here's the outline we'd write for a roofer in Wichita, where every homeowner knows what hail season means.
Title: What Hail Damage Looks Like From the Ground
- The answer first. Two or three sentences up top: you can spot the signs of hail damage without climbing on your roof, and here's where to look.
- What to check from the ground. Dents in gutters and downspouts. Dings on soft metal like roof vents. Shingle granules collecting at the bottom of downspouts. Torn window screens and dented siding. Dents on the car or the mailbox as a clue the roof took a hit too.
- What not to do. Don't climb up there yourself, especially on a wet roof. That's what a free inspection is for.
- The roofer's own photos. Real hail damage from real jobs in town, labeled plainly. Nothing builds trust faster than "this is a roof on the east side last May."
- What happens next. A short, honest walk through an inspection and, if there's damage, how an insurance claim usually goes.
- The next step. A link to the storm damage page and the free inspection form, plus the phone number.
That article helps the homeowner before they've decided anything. It's local. It shows the roofer's own work. And it points to the pages that turn a reader into a booked inspection.
What does a weak one look like?
"10 Tips for Choosing a Roofer." No town, no photos, no answer to a real question, and nothing that couldn't be pasted onto a thousand other roofing sites. It's filler, and homeowners can tell.
The other weak pattern is stuffing: the same phrase jammed into every sentence, a made-up statistic or two, and a paragraph that says nothing. We don't write those. Every article we publish follows the same rules as everything else on our own site: no invented numbers, no ranking promises, and plain language a homeowner can read on a phone.
What does the owner have to do?
Nothing, if you don't want to. We pick the topic from what homeowners in your area ask about your trade, write it, add your job photos where they fit, link it to the right service pages, and publish it. You get a text with the link when it goes live.
If you want to be more involved, the best articles start with you. A two-minute voice memo about a job, or a question a customer asked you on a site visit, is the raw material for a better article than anything we could guess at.
What we won't promise
We won't promise you the top spot on Google. Nobody can honestly promise that, and anyone who does is selling something. What we promise is the work: a useful, local, well-built article every week, on your site, linked where it should be. Fresh pages about the work you do give Google more reasons to show your site. The rest depends on your market, your competition and your reviews, which is why Google review requests come with every plan.
What this means for your website
If your site has a blog nobody has touched in a year, it's working against you. If it doesn't have one, there's an easy place to start: one good article answering the question your customers ask most. It's one of the seven things every contractor website needs to stay alive after launch.
If you'd rather have it handled, the weekly article is part of our Website + Growth plan, alongside a phone agent that answers every call. It's $500 a month with everything in the Website plan included, no setup fee, month to month. The Website plan on its own is $250 a month. See both plans side by side, or read why roofers lose jobs to competitors with better websites and what a roofing website should do about it.