The blog

Marketing advice for people who’d rather be on the job site.

Websites, local SEO, and lead generation for contractors, written plainly, with real numbers where numbers exist.

Pricing & ROI

How Much Should a Wildlife Removal Website Cost? (Real Numbers by Trade)

Agency, freelancer, DIY, and subscription pricing for wildlife removal websites: the honest ranges, the one-job math, and why animal pages, humane methods in writing, and an exclusion explainer are worth paying for while scare tactics are not.

November 5, 2026 · Modern Websites Team

Marketing by Trade

Epoxy Flooring Marketing: How Independents Win Garage Floor Jobs

How to get epoxy flooring customers when franchise coating brands are buying the ads in your market: show the finish big, answer the box-store kit question honestly, give a ballpark by garage size fast, and win the local search with proof a franchise landing page cannot copy.

November 2, 2026 · Modern Websites Team

Pricing & ROI

How Much Does a Roofing Website Cost? (Real Numbers by Trade)

Agency, freelancer, DIY, and subscription pricing for roofing company websites: the honest ranges, the one-job math, and why storm pages, a calm insurance explainer, and your license on the first screen are worth paying for while storm-chaser urgency is not.

October 29, 2026 · Modern Websites Team

Marketing by Trade

Pole Barn Marketing: Reaching Buyers Who Research for Months

How to get pole barn customers when every buyer spends months comparing kits and builders before making one call: publish the price guidance they are searching for, organize the gallery by building type, explain what a builder does that a kit does not, and use a spec-style quote form that sorts the serious buyers from the tire kickers.

October 26, 2026 · Modern Websites Team

Pricing & ROI

How Much Should a Mold Remediation Website Cost? (Real Numbers by Trade)

Agency, freelancer, DIY, and subscription pricing for mold remediation and asbestos abatement websites: the honest ranges, the one-job math, and why your licenses, your process, and a calm voice are worth paying for while fear tactics are not.

October 23, 2026 · Modern Websites Team

Marketing by Trade

How to Market an Excavation Business to GCs and Homeowners at the Same Time

How to market an excavation business when your two buyers shop in opposite directions: give builders a capability page they can vet from a desk, give homeowners plain-English problem pages, keep one spine of proof behind both, and fill the gaps between anchor jobs with steady inbound work.

October 19, 2026 · Modern Websites Team

Website Tips

Best Roofing Websites: 8 Real Examples and What Each Gets Right

Eight real roofing company websites from Texas to California, each with a screenshot and the one thing it does better than most: tap-to-call, real crew photos, dated reviews, storm pages, financing and more.

October 14, 2026 · Modern Websites Team

Website Tips

Why We Write a New Article Every Week for Every Growth Customer

Every Growth plan customer gets a new article on their site every week. Why weekly, what a good contractor article looks like (with a real example outline), and what we never promise.

October 8, 2026 · Modern Websites Team

Pricing & ROI

How Much Should a Demolition Company Website Cost? (Real Numbers by Trade)

Agency, freelancer, DIY, and subscription pricing for demolition contractor websites: the honest ranges, the one-job math, and why insurance proof and a commercial capability page are worth paying for while animations are not.

October 7, 2026 · Modern Websites Team

Local SEO

How to Rank for "Garage Door Repair Near Me" in Your Town

A garage door repair search is a same-day, winner-take-all search. Here's how a local shop ranks for it: the Google Business Profile details that matter, the review habit Google says counts, service pages by symptom, and how to beat the national lead resellers posing as local companies.

October 6, 2026 · Modern Websites Team

Lead Generation

Are Angi Leads Worth It? Buying Leads vs Owning Your Own Pipeline

A fair look at whether Angi leads are worth it for contractors: what Angi's own Pro Agreement says you're buying, the structural math of shared leads versus leads from your own website, and when buying leads still makes sense, with an insulation contractor as the example.

October 1, 2026 · Modern Websites Team

Marketing by Trade

Foundation Repair Marketing: Winning the Scariest Purchase in Home Services

Foundation repair marketing ideas for a local company competing with franchise ad budgets: explain the crack before the sales visit, put the fix and the financing in plain view, make your warranty the argument, and give scared homeowners a way to ask for help without inviting a pitch.

September 28, 2026 · Modern Websites Team

Website Tips

Do You Still Need a Website If You Have a Facebook Page?

A fair answer for painters and other contractors who run on referrals: what a Facebook page genuinely does well, what it can't do (rank on Google, own your traffic, look established to the neighbor who was just told to call you), and when the honest answer is still "not yet."

September 22, 2026 · Modern Websites Team

Pricing & ROI

How Much Should a Waterproofing Company Website Cost? (Real Numbers by Trade)

Agency, freelancer, DIY, and subscription pricing for basement waterproofing websites: the honest ranges, why the quotes track your job values, and the one-system math for a business whose demand arrives with the rain.

September 21, 2026 · Modern Websites Team

Marketing by Trade

Pest Control Marketing That Doesn't Depend on Door Knocking

Pest control marketing ideas for a small business that would rather not run a door-to-door crew: capture the panic searches that convert in minutes, sell the recurring plan that pays for years, and beat the national chains on trust instead of ad budget.

September 21, 2026 · Modern Websites Team

Marketing by Trade

How to Get More Fence and Deck Jobs Before the Season Ends

Fence and deck buyers collect three quotes in a short window and hire the builder who made it easiest. How to get more fence installation and deck jobs this fall, and land on next spring's shortlist, with a gallery that sells, a page for each buyer, and a quote that arrives first.

September 15, 2026 · Modern Websites Team

Website Tips

Is Squarespace Good for a Contractor Website? An Honest Look

Squarespace is the best-looking builder a hardscaping company can buy, and that's exactly the trap. An honest look at what it does well, what it leaves for you to build, what the export leaves behind, and what it really costs after the 2026 price increase.

September 15, 2026 · Modern Websites Team

Lead Generation

How to Get HVAC Leads Without Outspending the Consolidators

The private-equity HVAC brands will always outspend you. How to get HVAC leads without buying them: an emergency-first website, a complete Google Business Profile, real reviews, and a maintenance plan. It's the local playbook that wins the neighbors they can't be.

September 11, 2026 · Modern Websites Team

Local SEO

Should Contractors Do SEO or Google Ads First?

A decision framework for contractors weighing SEO against Google Ads (by urgency, job value, and season, worked through a windows-and-doors company), plus the prerequisite neither one can skip.

September 10, 2026 · Modern Websites Team

Marketing by Trade

How Remodelers Get Chosen: Marketing for the Long Research Phase

Remodel clients shortlist contractors for weeks before contacting anyone. How to market a remodeling business for the research phase: the portfolio, process, and budget content that wins jobs while you're on other jobsites.

September 1, 2026 · Modern Websites Team

Pricing & ROI

How Much Should a Septic Company Website Cost? (Real Numbers by Trade)

Agency, DIY, and subscription pricing for septic and well company websites: honest ranges, the one-job math, and what a rural service business actually needs.

August 28, 2026 · Modern Websites Team

Marketing by Trade

Concrete Contractor Marketing: How to Win the Bids Your Photos Should Be Winning

The jobs in your camera roll are your entire pitch. How concrete contractors get their work organized, online, and in front of the homeowners comparing three driveway quotes.

August 24, 2026 · Modern Websites Team

Website Tips

GoDaddy Website Builder for Contractors: An Honest Review

What a gutter company actually gets from GoDaddy's builder tier by tier: where it's genuinely fine, where the price doubles at renewal, and where it quietly costs jobs.

August 21, 2026 · Modern Websites Team

Marketing by Trade

How to Get More Tree Service Jobs (Storm Season and the Other Ten Months)

Tree work runs at two speeds: the oak on the roof tonight and the leaning pine someone's been ignoring for months. Your marketing needs a separate path for each.

August 17, 2026 · Modern Websites Team

Website Tips

Wix vs Hiring a Web Designer: What Contractors Actually Get for Their Money

The honest side-by-side for contractors: what a DIY builder really costs in weekends, what a designer really costs in dollars, and what a done-for-you subscription changes.

August 17, 2026 · Modern Websites Team

Lead Generation

How to Get Water Damage Restoration Leads Without Buying Them From Aggregators

Restoration leads come from the 2 a.m. emergency search and from referral partners who vet you online first. How to own both instead of renting them.

August 10, 2026 · Modern Websites Team

Pricing & ROI

How Much Should a Contractor Website Cost in 2026? (Real Numbers)

Freelancer, agency, DIY, and subscription pricing for contractor websites in 2026: honest ranges, red flags, and the plain math for what to pay.

August 4, 2026 · Modern Websites Team

Marketing by Trade

Why Roofers Lose Jobs to Competitors With Better Websites

Homeowners compare two or three roofers and call the one that looks legit. Where weak roofing sites lose the job, and a checklist to fix yours tonight.

August 3, 2026 · Modern Websites Team

Lead Generation

7 Things Every Contractor Website Needs to Generate Leads

The seven things a contractor website needs to turn visitors into calls: click-to-call, real service pages, photos, proof, a 60-second form, speed, area.

August 2, 2026 · Modern Websites Team